We were in the cereal and granola aisle. The boys had their snacks, sitting side-by-side in the cart as I checked out sales on granola bars. Holden asks, "Can we get Reese's Puffs?" I mumble no and something about too much sugar. He then says (verbatim), "But something amazing happens when you eat Reese's Puffs!"
This is why I try to keep my kids away from commercials.